b2b · marketing · saas
Trueen: requirements, how to submit, and what you actually get
A general business directory of 726,000 local listings with an AI tools category bolted on, where every outbound link is nofollow.
trueen.com
Eligibility
Who Trueen accepts
You need
An account: Google sign-in, or a form with full name, email, password and zipcode
A business rather than only a product, since listings render an address
A category from their fixed numbered list
You'll be rejected if
Anyone who needs a followed link, since every outbound link checked was nofollow
B2B softwareProfessional servicesAI toolsSaaS productsLocal businesses
What you actually get
A business profile in a directory that claims 726,000 local businesses and files everything by category and physical address, from attorneys and auto repair to an Artificial Intelligence (AI) Tools category numbered 158. The website link on a live listing carries rel="nofollow", checked across three listings, so this is a citation and a lead-gen profile rather than an SEO placement.
How to submit to Trueen
1
Create an account
Continue with Google, or Sign Up with Email, which asks for full name, email address, password, password confirmation and a zipcode, plus a terms checkbox.
2
Add the business
The +Add Business control lives in the header and only works signed in; the guessable /add-business path 404s.
3
Pick a category and a location
Categories are a fixed numbered list of about 160, from Accommodations and Attorney through to Artificial Intelligence (AI) Tools. Listings render a street address.
4
Consider the premium lane
Premium listings appear under Top Featured Businesses with a Top 10 Best headline for their category. The pricing and the credit system sit behind the login.
Trueen requirements
An account (Google, or full name, email, password and zipcode)
Business name, category and a physical address
A website URL and a description
A logo or images for the profileoptional
Gotchas
No tier buys a followed link. Three listings in different categories all rendered their website link with rel="nofollow", including the premium ones on the Top Featured page.
The pricing is not published: what a credit costs and what premium costs are only visible from inside an account, and neither the homepage nor the premium browse page names a figure.
Listings are built around a physical address and a local category, so a software product with no office has to file itself under a location it does not really occupy.
Let your agent submit to Trueen
Connect SubmitMap to your AI over MCP and this page stops being something you read and copy. Your agent asks for the Trueen playbook and gets the brief for this exact form, with the values already taken from your submission pack instead of placeholders you fill in by hand.
What it does for this platform
Checks your product against the 4 Trueen rules above, so you find out you would be rejected before you open a tab.
Hands your agent all 4 fields this form asks for, 1 of them optional, already filled from your pack.
Tells you what paying buys here, so you pick it on purpose: joining and adding a business are free. The site runs a credit system (a Get Credit control sits in the header) and a separate premium tier, browsable at /browse-latest-premium-business-list, whose listings get Top Featured placement and a Top 10 Best headline in their category. The prices for both are behind the login.
Types it into Trueen in your own browser, and stops for you when the form wants a sign-in.
Records what it sent, so the dashboard can answer "did I ever submit to Trueen?".
Connect your agentTools and endpointsWorks with Claude Code, Claude, Codex, Cursor, VS Code and Hermes.
Trueen FAQ
How long does Trueen approval take?
Trueen does not publish how long approval takes.
How much does it cost to submit to Trueen?
Trueen has a free submission option plus paid placement (Joining and adding a business are free. The site runs a credit system (a Get Credit control sits in the header) and a separate premium tier, browsable at /browse-latest-premium-business-list, whose listings get Top Featured placement and a Top 10 Best headline in their category. The prices for both are behind the login.).
Does Trueen give a dofollow backlink?
No, links from Trueen are nofollow. The site has a domain rating of 69.
Does Trueen require a backlink to your site?
No, Trueen does not require a link back from your site.
What gets you rejected from Trueen?
Anyone who needs a followed link, since every outbound link checked was nofollow.