b2b · saas · marketing
Owler: requirements, how to submit, and what you actually get
A 20-million-profile company intelligence platform where your company page probably already exists and the job is claiming it, not creating it.
owler.com
Eligibility
Who Owler accepts
You need
A company rather than only a product
A free account, to update a profile
A profile that either exists already or gets created by their data pipeline
You'll be rejected if
A side project with no company behind it: the data model is revenue, employees, funding and competitors
Anyone expecting a link, since the profile's outbound links do not pass value
B2B softwareSaaS productsEnterprise toolsProfessional services
What you actually get
A company profile carrying your estimated revenue, employee count, competitors, CEO, funding and news, on a platform claiming 20 million company profiles, 150 million verified contacts, 45 million competitive relationships and 500,000 contributions a month. Those estimates are crowd-sourced and voted on by strangers, so the profile exists whether you engage or not and the numbers on it are whatever the crowd last agreed.
How to submit to Owler
1
Find your existing profile
Profiles live at /company/<slug> and are generated from their own data rather than submitted, so search for your company before trying to create anything.
2
Sign up for free
A free account is what unlocks the Update this Profile control and the contribution system.
3
Update the profile
Every profile carries an Update this Profile control and a set of crowd-voted estimates, each with an Agree? Yes/No pair beside it.
4
Correct the estimates
Revenue and employee counts are estimates the crowd votes on, so the useful work is fixing the wrong ones rather than filling a form.
Owler requirements
A free Owler account
Company name, website and industry
CEO, revenue and employee figures, all of which the profile estimates if you do not supply themoptional
Gotchas
You do not submit a company here, you find the one they already made. Profiles are generated from their own data pipeline, and /company/add resolves to a real company whose slug happens to be "add" rather than to a form.
The revenue and employee figures on your profile are estimates that strangers vote Agree or Disagree on, and they are public whether or not you ever sign in.
The outbound website link on a profile does not pass value, so this is a data listing and a research citation rather than an SEO placement.
Let your agent submit to Owler
Connect SubmitMap to your AI over MCP and this page stops being something you read and copy. Your agent asks for the Owler playbook and gets the brief for this exact form, with the values already taken from your submission pack instead of placeholders you fill in by hand.
What it does for this platform
Checks your product against the 5 Owler rules above, so you find out you would be rejected before you open a tab.
Hands your agent all 3 fields this form asks for, 1 of them optional, already filled from your pack.
Tells you what paying buys here, so you pick it on purpose: A free account follows companies and contributes updates. Owler Pro is the paid product, sold on a See All Plans page with a Contact Sales route beside it, and it is about consuming the data rather than about your own profile.
Types it into Owler in your own browser, and stops for you when the form wants a sign-in.
Records what it sent, so the dashboard can answer "did I ever submit to Owler?".
Connect your agentTools and endpointsWorks with Claude Code, Claude, Codex, Cursor, VS Code and Hermes.
Owler FAQ
How long does Owler approval take?
Owler does not publish how long approval takes.
How much does it cost to submit to Owler?
Owler has a free submission option plus paid placement (A free account follows companies and contributes updates. Owler Pro is the paid product, sold on a See All Plans page with a Contact Sales route beside it, and it is about consuming the data rather than about your own profile.).
Does Owler give a dofollow backlink?
No, links from Owler are nofollow. The site has a domain rating of 73.
Does Owler require a backlink to your site?
No, Owler does not require a link back from your site.
What gets you rejected from Owler?
A side project with no company behind it: the data model is revenue, employees, funding and competitors; Anyone expecting a link, since the profile's outbound links do not pass value.