ID
indie · saas · marketing

Indie.Deals: requirements, how to submit, and what you actually get

Visit

A free listing costs their link on your homepage, a 96-hour human review, and approval is not promised.

indie.deals
Indie.Deals homepage
Eligibility

Who Indie.Deals accepts

You need
A Google or GitHub account, or email and password
Their link on your homepage before Submit to review unlocks
Three reasons to buy, 120 characters each
A square icon and a 16:9 image, both under 1MB
You'll be rejected if
A site their reviewer cannot open or see working, since the 96-hour manual review is the whole gate and their card says approval is not guaranteed
Indie productsSaaS productsDev toolsMac and iOS apps
What you actually get
A product page in their directory after a manual review of up to 96 hours, with categories that include a Launch Platforms shelf. The free listing keeps no permanent backlink and their own card says approval to showcase is not guaranteed.

How to submit to Indie.Deals

1
Sign in and open Submit
Google, GitHub or email. The submit link is behind the login and lands on a three-step wizard: details, payment, publish.
2
Fill the details step
Link, name, categories and tags from fixed lists, a short description, a markdown introduction, and three reasons to buy at 120 characters each. An optional Special Indie Deal toggle offers a discount to their readers.
3
Upload icon and image
A square icon and a 16:9 image, PNG or JPEG under 1MB each. Submit saves the product and opens the plan page.
4
Choose the free plan and validate the badge
The free card offers Embed our badge: a dialog with four variants including Text Only, a field showing your site URL, and a Validate Badge button. Submit to review stays disabled until validation passes.

Indie.Deals requirements

Product URL, name, categories, tags and short description
A markdown introduction
Three reasons to buy, up to 120 characters each
A square icon and a 16:9 image, PNG or JPEG under 1MB each
Their link on your homepage, validated before review

Gotchas

The free card spells out that approval to showcase is not guaranteed and no permanent backlink is included, so the link on your homepage can buy a review that ends in nothing.
Submit to review stays disabled until their validator finds the link live on your site, so the badge has to ship before the review clock even starts.
An upsell dialog with a 50% coupon sits between the plan page and the badge dialog; the free path is the small Continue with Badge Validation link at the bottom of it.

Let your agent submit to Indie.Deals

Connect SubmitMap to your AI over MCP and this page stops being something you read and copy. Your agent asks for the Indie.Deals playbook and gets the brief for this exact form, with the values already taken from your submission pack instead of placeholders you fill in by hand.

What it does for this platform
Checks your product against the 5 Indie.Deals rules above, so you find out you would be rejected before you open a tab.
Hands your agent all 5 fields this form asks for, none of them optional, already filled from your pack.
Warns you that Indie.Deals looks for its badge on your site, so it has to be live before you submit rather than after.
Tells you what paying buys here, so you pick it on purpose: pro is $49 lifetime: instant publish, 15 days featured and a permanent backlink with no badge. Sponsor is $99 with slots booked out weeks ahead.
Types it into Indie.Deals in your own browser, and stops for you when the form wants a sign-in.
Records what it sent, so the dashboard can answer "did I ever submit to Indie.Deals?".
Connect your agentTools and endpointsWorks with Claude Code, Claude, Codex, Cursor, VS Code and Hermes.

Indie.Deals FAQ

How long does Indie.Deals approval take?
Indie.Deals's typical time from submission to going live is up to 4 days.
How much does it cost to submit to Indie.Deals?
Indie.Deals has a free submission option plus paid placement (Pro is $49 lifetime: instant publish, 15 days featured and a permanent backlink with no badge. Sponsor is $99 with slots booked out weeks ahead.).
Does Indie.Deals give a dofollow backlink?
Yes, a listing on Indie.Deals carries a dofollow link. The site has a domain rating of 61.
Does Indie.Deals require a backlink to your site?
Yes, Indie.Deals expects a link back from your site as part of listing.
What gets you rejected from Indie.Deals?
A site their reviewer cannot open or see working, since the 96-hour manual review is the whole gate and their card says approval is not guaranteed.