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saas · indie · marketing

BetterLaunch: requirements, how to submit, and what you actually get

Visit

Free launches are Mondays only, and the queue for one is more than six months deep.

betterlaunch.co
BetterLaunch homepage
Eligibility

Who BetterLaunch accepts

You need
A Google account or an email address
A description of at least 600 characters
A square logo and at least one screenshot
You'll be rejected if
A product with nothing to show yet, since the description will not save under 600 characters and the listing carries a gallery
SaaS productsAI toolsDev toolsIndie products
What you actually get
A product page and a Monday launch slot roughly six months out, listed on the homepage for seven days. The free link is nofollow unless you win the week, and the first Monday they offer is often already full.

How to submit to BetterLaunch

1
Sign in and open the form
The Launch Now button in the header is the submit route. Sign in with Google or an email address first; the form lives at /submit.
2
Fill the product details
Website URL, name, tagline, and a rich-text description with a 600 character floor and a 5,000 cap. Categories are a fixed multi-select.
3
Add the media
Upload a logo through their crop dialog, then up to five screenshots. The first screenshot slot is often pre-filled from your site's OG image.
4
Add the optional details and submit
Pricing model, X handle, affiliate URL and a first comment that publishes on launch day. Submit Product saves it and opens the plan chooser.
5
Pick the free plan and a Monday
The free card opens a calendar of Mondays. Expect the first offered date to be rejected as fully booked and to pick the next one; the launch date then shows in owner settings.

BetterLaunch requirements

Website URL, name and tagline
A description of at least 600 characters
A square logo
At least one screenshot, up to five
A first comment, published on launch dayoptional
Pricing model, X handle and affiliate URLoptional

Gotchas

The free plan advertises Mondays 30+ days out, but the first Monday it offers is routinely rejected as fully booked when you pick it, and the real slot lands about six months later.
The free link is nofollow. Their plan card says only a weekly win flips it, while their pricing page offers a badge as another route, and the owner settings expose no badge control at all.
The username is generated from your Google account and printed under the listing as the maker, so it publishes as something like user-1zg1vz unless you rename it in the profile.

Let your agent submit to BetterLaunch

Connect SubmitMap to your AI over MCP and this page stops being something you read and copy. Your agent asks for the BetterLaunch playbook and gets the brief for this exact form, with the values already taken from your submission pack instead of placeholders you fill in by hand.

What it does for this platform
Checks your product against the 4 BetterLaunch rules above, so you find out you would be rejected before you open a tab.
Hands your agent all 6 fields this form asks for, 2 of them optional, already filled from your pack.
Tells you what paying buys here, so you pick it on purpose: starter is $24 one-time, down from $39: any launch date, seven days pinned and a dofollow link with no badge. Growth is $49 for thirty days pinned. A $219 bundle adds submission to 120+ directories.
Types it into BetterLaunch in your own browser, and stops for you when the form wants a sign-in.
Records what it sent, so the dashboard can answer "did I ever submit to BetterLaunch?".
Connect your agentTools and endpointsWorks with Claude Code, Claude, Codex, Cursor, VS Code and Hermes.

BetterLaunch FAQ

How long does BetterLaunch approval take?
BetterLaunch's typical time from submission to going live is 25+ weeks.
How much does it cost to submit to BetterLaunch?
BetterLaunch has a free submission option plus paid placement (Starter is $24 one-time, down from $39: any launch date, seven days pinned and a dofollow link with no badge. Growth is $49 for thirty days pinned. A $219 bundle adds submission to 120+ directories.).
Does BetterLaunch give a dofollow backlink?
No, links from BetterLaunch are nofollow. The site has a domain rating of 57.
Does BetterLaunch require a backlink to your site?
No, BetterLaunch does not require a link back from your site.
What gets you rejected from BetterLaunch?
A product with nothing to show yet, since the description will not save under 600 characters and the listing carries a gallery.