saas · ai · dev-tools
Twelve Tools: requirements, how to submit, and what you actually get
Twelve hand-picked tools a day, where the free lane is one dofollow link for a badge and a 72-hour review.
twelve.tools
Eligibility
Who Twelve Tools accepts
You need
A live URL, which is the only thing the first step asks for
Their badge or a plain link to twelve.tools on your homepage or footer, on the free lane
A name of 24 characters or fewer and a headline of 92 or fewer
An email address
You'll be rejected if
Anything they read as low quality or spam, which the acknowledgement on step one names alongside adult content, gambling and drugs
SaaS productsAI toolsDeveloper toolsDirectoriesDesign toolsMarketing toolsProductivity tools
What you actually get
A listing with your logo, a screenshot, a 92-character headline, a description and one followed link, in a directory that publishes twelve tools a day and files them across 124 categories. Their card quotes 72 hours, but on this walk the listing went live the second the badge check passed. The free lane gets one category; Pro gets two.
How to submit to Twelve Tools
1
Pick the lane on /submit
Two cards. Free continues to /submit-your-tool with a hidden plan field already set to free; Pro is a Stripe checkout at $25.20 after their own coupon.
2
Give them the URL and wait
Step one takes the URL alone and spends about half a minute writing a description and screenshotting your site.
3
Swap the screenshot if it caught something
The capture is live, so a consent banner or a modal open at that moment is in your listing. Upload my own image sits next to Retake.
4
Correct what their AI wrote
The review step arrives prefilled and on this walk the 24-character name field held the homepage's headline. There is also a logo upload and a Use a letter logo instead checkbox, plus one category from 124 and an email.
5
Verify the badge
Submit for verification registers the listing without publishing it. Four badge designs are offered, all 148x40, and their copy says a plain link to twelve.tools will do. Verify my website is what publishes it, and on this walk it did so immediately rather than in the 72 hours the card quotes.
Twelve Tools requirements
Live URL
Tool name
24 characters
Headline
92 characters
One category
one of 124
Contact email
Their badge or a link to twelve.tools on your homepage or footer, on the free lane
Logo image, or their letter-logo fallback built from your domain's first letteroptional
Long descriptionoptional
Your own screenshot instead of theirsoptional
Gotchas
Their AI fills the listing from a scrape before you see the form, and it put the homepage's headline into the 24-character name field. Read every prefilled field, not just the one that looks wrong.
The screenshot is taken live from your site, so whatever your consent banner is doing at that moment is what the listing shows.
Leaving the flow loses your place: re-entering the URL answers "This website is already in our review queue" with a link back to the badge step, and nothing tells you that until you try.
Let your agent submit to Twelve Tools
Connect SubmitMap to your AI over MCP and this page stops being something you read and copy. Your agent asks for the Twelve Tools playbook and gets the brief for this exact form, with the values already taken from your submission pack instead of placeholders you fill in by hand.
What it does for this platform
Checks your product against the 5 Twelve Tools rules above, so you find out you would be rejected before you open a tab.
Hands your agent all 9 fields this form asks for, 3 of them optional, already filled from your pack.
Warns you that Twelve Tools looks for its badge on your site, so it has to be live before you submit rather than after.
Tells you what paying buys here, so you pick it on purpose: pro is $36 once, discounted to $25.20 by a FROGDR code printed on the pricing page and pre-applied at checkout. It buys three followed links instead of one, two categories instead of one, a 24-hour review, homepage features and no badge.
Types it into Twelve Tools in your own browser, and stops for you when the form wants a sign-in.
Records what it sent, so the dashboard can answer "did I ever submit to Twelve Tools?".
Connect your agentHow this worksTools and endpointsWorks with Claude Code, Claude, Codex, Cursor, VS Code and Hermes.
Twelve Tools FAQ
How long does Twelve Tools approval take?
Twelve Tools's typical time from submission to going live is instant.
How much does it cost to submit to Twelve Tools?
Twelve Tools has a free submission option plus paid placement (Pro is $36 once, discounted to $25.20 by a FROGDR code printed on the pricing page and pre-applied at checkout. It buys three followed links instead of one, two categories instead of one, a 24-hour review, homepage features and no badge.).
Does Twelve Tools give a dofollow backlink?
Yes, a listing on Twelve Tools carries a dofollow link. The site has a domain rating of 81.
Does Twelve Tools require a backlink to your site?
Yes, Twelve Tools expects a link back from your site as part of listing.
What gets you rejected from Twelve Tools?
Anything they read as low quality or spam, which the acknowledgement on step one names alongside adult content, gambling and drugs.