saas · indie · ai

Launch & Loop: requirements, how to submit, and what you actually get

Visit

Free listing with a real dofollow, verified by a badge or a post on X

launchandloop.com
Launch & Loop homepage
Eligibility

Who Launch & Loop accepts

You need
An account, with Google sign-in offered
Either their badge on your site or a post on X naming them
A name, URL, category, tagline and description
You'll be rejected if
Nothing is refused editorially. The only gate is verification: without the badge or the X post the product will not publish at all.
SaaS productsStartupsIndie productsAI tools
What you actually get
A page at /product/<slug> carrying your tagline, description, problem-solved paragraph, tech stack chips, tags, country, business model, pricing model and launch date. The Visit anchor has no rel attribute at all, so the link follows. It publishes the moment verification passes, with no editorial review.

How to submit to Launch & Loop

  1. Sign in
    /submit redirects to /signin. Google, or email and password.
  2. Let it read your site
    Choose Launch Now, paste the domain and press Process with AI. It fills the name, tagline, description, problem solved, category and logo from your own pages, and shows a live preview beside the form.
  3. Correct and classify
    Country, business model, tech stack and startup tags are yours to set. The launch date defaults to today and the page counts down the hours left in it.
  4. Pick a pricing model and socials
    Free, Freemium or Paid Only, an open-source flag, and optional X, Product Hunt, Discord, LinkedIn, YouTube, Slack, Telegram and Reddit links.
  5. Verify, then publish
    Option A is their badge on your site, checked by a Verify button. Option B is a post on X. One of the two is required, then Submit Product publishes it.

Launch & Loop requirements

A live URL
Account
Product name
300 characters
Tagline
250 characters
Description
5,000 characters
Problem solvedoptional
2,000 characters
Category
one of 12
Country
Business model
SaaS, Marketplace, B2B, B2C, Mobile App or Other
Pricing model
Free, Freemium or Paid Only
Tech stackoptional
from a list of 57
Startup tagsoptional
from a list of 12
Screenshotsoptional
up to 5
Verification
their badge, or an X post

Gotchas

Nothing publishes without verification, and both routes cost you something on your own property: their badge on your site, or a post on X naming them. The badge route is checked immediately by a Verify button, so the badge has to be live before you press it.
Their badge snippet writes rel="dofollow", which is not a real rel token and does nothing at all. It is harmless, but do not read it as evidence they know what they are asking for.
The X account field prepends its own prefix on every keystroke, so typing a handle produces a stored value like x.com/x.com/x.com/handle. Check what the review step shows rather than what the field looks like, or leave it empty.
The launch date defaults to today and the page tells you how many hours are left in it, which pushes you to finish now. The date is editable, so take it if today is wrong for you.
Their AI fills the whole form from your website in one pass and it is good enough to be believed. Read what it wrote: it becomes your listing, and it will happily state a number off your homepage as fact.

Let your agent submit to Launch & Loop

Connect SubmitMap to your AI over MCP and this page stops being something you read and copy. Your agent asks for the Launch & Loop playbook and gets the brief for this exact form, with the values already taken from your submission pack instead of placeholders you fill in by hand.

What it does for this platform
Checks your product against the 4 Launch & Loop rules above, so you find out you would be rejected before you open a tab.
Hands your agent all 14 fields this form asks for, 4 of them optional, already filled from your pack.
Warns you that Launch & Loop looks for its badge on your site, so it has to be live before you submit rather than after.
Tells you what paying buys here, so you pick it on purpose: free lists the startup with a dedicated page, milestones, feature requests, Stripe and Analytics connections and one dofollow backlink. Featured Launch is $9 one-time for seven days of placement, and Premium is $19 a month across every product on the account.
Types it into Launch & Loop in your own browser, and stops for you when the form wants a sign-in.
Records what it sent, so the dashboard can answer "did I ever submit to Launch & Loop?".
Connect your agentHow this worksTools and endpointsWorks with Claude Code, Claude, Codex, Cursor, VS Code and Hermes.

Launch & Loop FAQ

How long does Launch & Loop approval take?
Launch & Loop's typical time from submission to going live is instant.
How much does it cost to submit to Launch & Loop?
Launch & Loop has a free submission option plus paid placement (Free lists the startup with a dedicated page, milestones, feature requests, Stripe and Analytics connections and one dofollow backlink. Featured Launch is $9 one-time for seven days of placement, and Premium is $19 a month across every product on the account.).
Does Launch & Loop give a dofollow backlink?
Yes, a listing on Launch & Loop carries a dofollow link. The site has a domain rating of 10.
Does Launch & Loop require a backlink to your site?
Yes, Launch & Loop expects a link back from your site as part of listing.
What gets you rejected from Launch & Loop?
Nothing is refused editorially. The only gate is verification: without the badge or the X post the product will not publish at all.