b2b · saas · marketing
TrustRadius: requirements, how to submit, and what you actually get
A 10,000-vendor B2B review site where your profile already exists and the job is claiming it, behind a LinkedIn or password sign-in.
trustradius.com
Eligibility
Who TrustRadius accepts
You need
A LinkedIn account or an email and a password, because those are the only two doors
Real customers willing to write reviews, since the reviews are the product here
A product a business buys: every category is a B2B software category
You'll be rejected if
A consumer product, which has no category
A product with no users yet: an empty profile on a review site is a page with nothing on it
B2B softwareSaaS productsEnterprise toolsMarketing tools
What you actually get
A product profile inside a review site with over 10,000 vendors already in it, ranking for "best <category> software" and comparison queries. The value is verified reviews and buyer traffic: on the product pages sampled there is no outbound link to the vendor's own site at all unless the vendor has set a CTA button.
How to submit to TrustRadius
1
Find your profile before creating one
The vendor index already runs to more than 10,000 entries built from their own research, so the flow is called Claim Your Profile rather than Add Your Product, and the claim page opens with a vendor search.
2
Sign in to the vendor portal
Claim my free profile leads to auth.trustradius.com, which offers Sign in with LinkedIn or an email and password. There is no Google route and no magic link.
3
Build the free profile
Their own list of what free includes: product details, videos and demos, features and integrations, pricing, security information, a CTA button pointing at your site or a booking link, and lead capture.
4
Go and get reviews
Awards and badges are earned from review volume and scores, which is the part that takes months rather than minutes.
TrustRadius requirements
A LinkedIn account, or an email and a password
Product name, description, features and integrations
Pricing information
Videos and demosoptional
Security informationoptional
A CTA button URL, which is the only outbound link a profile getsoptional
Gotchas
Sign-in is LinkedIn or an email and password. There is no Google route, so an agent that does not type credentials cannot get you into the vendor portal.
The profile is claimed, not created: TrustRadius has already built more than 10,000 vendor entries from its own research, and one of them may already describe you in words you did not choose.
Reviews are the whole product, and they come from your customers rather than from you. A claimed profile with no reviews is an empty page on a review site.
TrustRadius is now part of HG Insights, announced in a modal on the vendor pages, so what the free tier includes is not a settled question.
Let your agent submit to TrustRadius
Connect SubmitMap to your AI over MCP and this page stops being something you read and copy. Your agent asks for the TrustRadius playbook and gets the brief for this exact form, with the values already taken from your submission pack instead of placeholders you fill in by hand.
What it does for this platform
Checks your product against the 5 TrustRadius rules above, so you find out you would be rejected before you open a tab.
Hands your agent all 6 fields this form asks for, 3 of them optional, already filled from your pack.
Tells you what paying buys here, so you pick it on purpose: the free profile is a real one: product details, features, integrations, pricing, security, videos, a CTA button and lead capture. Premium is quoted rather than published, behind a Book a Demo, and buys targeting and campaigns rather than a better page.
Types it into TrustRadius in your own browser, and stops for you when the form wants a sign-in.
Records what it sent, so the dashboard can answer "did I ever submit to TrustRadius?".
Connect your agentTools and endpointsWorks with Claude Code, Claude, Codex, Cursor, VS Code and Hermes.
TrustRadius FAQ
How long does TrustRadius approval take?
TrustRadius does not publish how long approval takes.
How much does it cost to submit to TrustRadius?
TrustRadius has a free submission option plus paid placement (The free profile is a real one: product details, features, integrations, pricing, security, videos, a CTA button and lead capture. Premium is quoted rather than published, behind a Book a Demo, and buys targeting and campaigns rather than a better page.).
Does TrustRadius give a dofollow backlink?
No, links from TrustRadius are nofollow. The site has a domain rating of 84.
Does TrustRadius require a backlink to your site?
No, TrustRadius does not require a link back from your site.
What gets you rejected from TrustRadius?
A consumer product, which has no category; A product with no users yet: an empty profile on a review site is a page with nothing on it.