directory · ai

Tools Roller: requirements, how to submit, and what you actually get

Visit

Three dofollow links for a badge, and a form that asks for pros, cons and a coupon

toolsroller.com
Tools Roller homepage
Eligibility

Who Tools Roller accepts

You need
A live URL
A description of 50 to 5,000 characters
A logo under 1MB
Their badge on your site, verified before submitting (free tier)
You'll be rejected if
Nothing published about who is refused.
AI toolsSaaS with an AI angleDeveloper toolsMarketing tools
What you actually get
A tool page in an AI directory that claims 5,000+ tools, with up to three followed links (the site, plus custom links you add for docs or a blog), pros and cons lists, and an optional coupon block. Outbound links on the homepage carry no nofollow. No review time is published for the free tier; the paid tiers promise immediate listing.

How to submit to Tools Roller

  1. Sign in
    Google, GitHub, LinkedIn or email and password. The Google button at the top of the login card bounced back to the login page once; the one under 'Or continue with' worked.
  2. Fill the tool form
    Name, URL (with an autofill button), an optional 160-character short description, a 50 to 5,000 character full description, a pricing model, optional features, pros and cons one per line, optional Wikidata, Crunchbase and GitHub links, and an optional coupon.
  3. Add media, categories and links
    A logo (upload or URL), up to six screenshots, one to three categories of twenty, up to ten tags and up to five custom dofollow links.
  4. Place and verify the badge
    Pick one of six badge themes, paste the embed on your site and press Test Installation. Verification is required before the form will submit on the free tier.
  5. Submit for review
    Submit Tool for Review is enabled after the badge verifies. No review time is stated for the free tier.

Tools Roller requirements

Tool name
80 characters
Website URL
Short descriptionoptional
160 characters
Full description
50 to 5,000 characters
Pricing model
free, freemium, paid or free trial
Logo
PNG, JPG, SVG or WebP, under 1MB, about 300x300
Screenshotsoptional
up to 6, under 2MB each, about 1200x800
Categories
1 to 3 of 20
Tagsoptional
up to 10
Key features, pros and consoptional
one per line
Custom linksoptional
up to 5, dofollow
Their badge
verified on your site before submit

Gotchas

The free form will not submit until Test Installation has found the badge on your site, so the badge has to be live before the run and the form stays parked otherwise.
Two Google sign-in buttons sit on the login card; the top one bounced straight back to the login page on this walk and only the lower one, under 'Or continue with', signed in.
The badge embed is a block of inline-styled HTML with two nested divs, not an image tag, and their checker reads the link to toolsroller.com out of it; a plain text link with the same href is what carries it here.

Let your agent submit to Tools Roller

Connect SubmitMap to your AI over MCP and this page stops being something you read and copy. Your agent asks for the Tools Roller playbook and gets the brief for this exact form, with the values already taken from your submission pack instead of placeholders you fill in by hand.

What it does for this platform
Checks your product against the 5 Tools Roller rules above, so you find out you would be rejected before you open a tab.
Hands your agent all 12 fields this form asks for, 5 of them optional, already filled from your pack.
Warns you that Tools Roller looks for its badge on your site, so it has to be live before you submit rather than after.
Tells you what paying buys here, so you pick it on purpose: free: 3 dofollow links, listing forever, badge required and verified before the form will submit. Basic is $16.90 one time: badge optional, immediate listing, 3 customizable dofollow links. Pro is $69.90: 5 links plus one extra in the listing, featured border forever, embeds and an analytics dashboard. One-time payments, no subscription.
Types it into Tools Roller in your own browser, and stops for you when the form wants a sign-in.
Records what it sent, so the dashboard can answer "did I ever submit to Tools Roller?".
Connect your agentHow this worksTools and endpointsWorks with Claude Code, Claude, Codex, Cursor, VS Code and Hermes.

Tools Roller FAQ

How long does Tools Roller approval take?
Tools Roller does not publish how long approval takes.
How much does it cost to submit to Tools Roller?
Tools Roller has a free submission option plus paid placement (Free: 3 dofollow links, listing forever, badge required and verified before the form will submit. Basic is $16.90 one time: badge optional, immediate listing, 3 customizable dofollow links. Pro is $69.90: 5 links plus one extra in the listing, featured border forever, embeds and an analytics dashboard. One-time payments, no subscription.).
Does Tools Roller give a dofollow backlink?
Yes, a listing on Tools Roller carries a dofollow link. The site has a domain rating of 26.
Does Tools Roller require a backlink to your site?
Yes, Tools Roller expects a link back from your site as part of listing.
What gets you rejected from Tools Roller?
Nothing published about who is refused.