Buyer-intent reviews. Slow, bureaucratic, and where B2B software gets compared.
g2.com
Eligibility
Who G2 accepts
You need
A business-facing product with customers willing to review it
A verifiable company identity and domain email
You'll be rejected if
Consumer apps and personal tools
Incentivised or employee-written reviews, which get stripped
B2B tools Established SaaS Marketplace listings
What you actually get
Little traffic until you have roughly ten reviews, then steady comparison-page visitors with high purchase intent. A quarters-long play, not a launch.
How to submit to G2
1
Claim the profile
Verify with a company domain email, then complete categories, pricing and screenshots.
2
Collect the first ten reviews
Ask customers directly with G2's review link. Below ten reviews the profile barely surfaces.
3
Fight for the right category
Category choice decides which comparison pages you appear on.
G2 requirements
Company domain email
B2B product
Customers who will review
Gotchas
Free profiles have limited control over what appears on them.
Agent prompt for G2
Paste into your agent
You are setting up a G2 profile.
Product: {NAME} ({URL})
Segment: {SEGMENT}
1. Pick the primary and two secondary categories, with reasoning.
2. Write the profile description in 500 characters.
3. Draft a review request email that complies with G2's no-incentive rules.
Return as plain text. G2 FAQ
How long does G2 approval take?
G2's typical time from submission to going live is 1–3 weeks.
How much does it cost to submit to G2?
G2 has a free submission option plus paid placement (Paid for lead data).
Does G2 give a dofollow backlink?
No — links from G2 are nofollow. The site has a domain rating of 92.
Does G2 require a backlink to your site?
No — G2 does not require a link back from your site.
What gets you rejected from G2?
Consumer apps and personal tools; Incentivised or employee-written reviews, which get stripped.