ai · saas

First Look: requirements, how to submit, and what you actually get

Visit

The link is followed only while their badge stays on your site.

firstlook.tools
First Look homepage
Eligibility

Who First Look accepts

You need
An account
A description between 500 and 5,000 characters
A logo under 500kb
Their badge on your site, kept there
You'll be rejected if
Anyone who will take the badge down later, since the link is demoted rather than the listing removed
AI toolsSaaS products
What you actually get
A listing with a followed link, conditional on the badge staying up: they say they re-check weekly and demote the link when it goes. The form asks for a lot, including a description of at least 500 characters and a logo.

How to submit to First Look

  1. Tool information
    URL, name, tagline, a description of at least 500 characters, a logo, up to four screenshots, up to three categories, a pricing model and the platforms it runs on.
  2. Pick a plan
    Three paid cards, then a Free Listing panel underneath them with the badge styles in it.
  3. Refuse the upgrade
    Submit for Free opens a 15.99 dollar Upgrade for Instant Visibility panel. Still Submit for Free is what sends it.
  4. Keep the badge up
    Seven days in the free queue, and a weekly check on the badge after that.

First Look requirements

Description
500 to 5,000 characters, markdown
Logo
SVG, WEBP, PNG or JPG, max 500kb
Screenshots
up to four, each under 5MB

Gotchas

The free link is followed only while the badge is up: they say they check weekly and drop it to nofollow when it goes, which is what the paid tier sells as unconditional.
Submit for Free is not the last click. It opens a 15.99 dollar upgrade panel, and Still Submit for Free is underneath it.
The description floor is 500 characters, so a tagline and a sentence will not pass.
The free queue is seven days, which is what the paid tiers shorten.

Let your agent submit to First Look

Connect SubmitMap to your AI over MCP and this page stops being something you read and copy. Your agent asks for the First Look playbook and gets the brief for this exact form, with the values already taken from your submission pack instead of placeholders you fill in by hand.

What it does for this platform
Checks your product against the 5 First Look rules above, so you find out you would be rejected before you open a tab.
Hands your agent all 3 fields this form asks for, none of them optional, already filled from your pack.
Warns you that First Look looks for its badge on your site, so it has to be live before you submit rather than after.
Tells you what paying buys here, so you pick it on purpose: free with their badge: a directory listing and a followed link, seven days in the review queue. They check weekly, and the link drops to nofollow if the badge comes down. Paid tiers buy a followed link that does not depend on a badge.
Types it into First Look in your own browser, and stops for you when the form wants a sign-in.
Records what it sent, so the dashboard can answer "did I ever submit to First Look?".
Connect your agentHow this worksTools and endpointsWorks with Claude Code, Claude, Codex, Cursor, VS Code and Hermes.

First Look FAQ

How long does First Look approval take?
First Look's typical time from submission to going live is 3-5 days.
How much does it cost to submit to First Look?
First Look has a free submission option plus paid placement (Free with their badge: a directory listing and a followed link, seven days in the review queue. They check weekly, and the link drops to nofollow if the badge comes down. Paid tiers buy a followed link that does not depend on a badge.).
Does First Look give a dofollow backlink?
Yes, a listing on First Look carries a dofollow link. The site has a domain rating of 64.
Does First Look require a backlink to your site?
Yes, First Look expects a link back from your site as part of listing.
What gets you rejected from First Look?
Anyone who will take the badge down later, since the link is demoted rather than the listing removed.