b2b · saas · marketing
Software Advice: requirements, how to submit, and what you actually get
One of three sister directories sharing a single G2 intake, so submitting here is the same act as submitting to the other two.
softwareadvice.com
Eligibility
Who Software Advice accepts
You need
An email address on your own domain: the intake rejects gmail.com by name
Off-the-shelf software rather than a service, an agency offer or a custom build
A live product website, which the form asks for on the first screen
You'll be rejected if
Consulting, agencies and done-for-you services, which the eligibility screen rules out in its first line
Reselling somebody else's software: you have to attest you are the vendor
A free email address, which does not get past the first field
B2B softwareSaaS productsMarketing tools
What you actually get
A product page on a DR 87 B2B software site that ranks for category and comparison queries. It is one of three sites fed by one submission, so the real return is three listings for one form rather than anything this page does on its own.
How to submit to Software Advice
1
Start from the vendor page
Get Your Product Listed hands off to app.g2digitalmarkets.com/get-listed/start. It is the same URL Capterra and the other sister site send you to, because the three are one intake.
2
Give a business email, the product name and the URL
Three fields and one opt-in checkbox for sales contact, which is not required and starts unticked. A free email address is refused here by name.
3
Answer the fit screen
Three statements to confirm: it is B2B or B2C software rather than a service, it is off the shelf rather than custom built, and you are the vendor rather than a reseller. The button stays disabled until all three are ticked.
4
Verify the email before anything exists
The flow stops at Check your inbox and the account is only created when you follow the link. Nothing is submitted at this point.
5
Build the listing once, then switch the others on
The listing publishes on whichever of the three you started from, and the other two are offered afterwards from inside the same account rather than as separate submissions.
Software Advice requirements
An email address on your own domain
Product name
Product website URL
Product description, screenshots and pricing, which the listing editor asks for after verificationoptional
Gotchas
This is not a separate submission. Software Advice, Capterra and GetApp are one intake on app.g2digitalmarkets.com, and their vendor pages link to the identical get-listed URL, so a second attempt is a duplicate rather than a second listing.
A free email address is refused at the first field: gmail.com comes back as "not supported, please use your Business Email". Set up a mailbox on your own domain before you start.
Reviews are the ranking signal and they come from your customers, so a listing with none is a page that exists rather than a page that ranks.
The vendor pages sell lead generation rather than the listing. The free listing is real, but everything the marketing copy promises is the paid programme.
Let your agent submit to Software Advice
Connect SubmitMap to your AI over MCP and this page stops being something you read and copy. Your agent asks for the Software Advice playbook and gets the brief for this exact form, with the values already taken from your submission pack instead of placeholders you fill in by hand.
What it does for this platform
Checks your product against the 6 Software Advice rules above, so you find out you would be rejected before you open a tab.
Hands your agent all 4 fields this form asks for, 1 of them optional, already filled from your pack.
Tells you what paying buys here, so you pick it on purpose: listing is free. The paid layer is lead generation, priced per lead or per click and quoted rather than published, and it is what the vendor pages are actually selling.
Types it into Software Advice in your own browser, and stops for you when the form wants a sign-in.
Records what it sent, so the dashboard can answer "did I ever submit to Software Advice?".
Connect your agentTools and endpointsWorks with Claude Code, Claude, Codex, Cursor, VS Code and Hermes.
Software Advice FAQ
How long does Software Advice approval take?
Software Advice does not publish how long approval takes.
How much does it cost to submit to Software Advice?
Software Advice has a free submission option plus paid placement (Listing is free. The paid layer is lead generation, priced per lead or per click and quoted rather than published, and it is what the vendor pages are actually selling.).
Does Software Advice give a dofollow backlink?
No, links from Software Advice are nofollow. The site has a domain rating of 87.
Does Software Advice require a backlink to your site?
No, Software Advice does not require a link back from your site.
What gets you rejected from Software Advice?
Consulting, agencies and done-for-you services, which the eligibility screen rules out in its first line; Reselling somebody else's software: you have to attest you are the vendor; A free email address, which does not get past the first field.