indie · marketplace · design
Indiegogo: requirements, how to submit, and what you actually get
Free to set up and 8 percent of everything you raise, and only a venue at all if you are running a real crowdfunding campaign.
indiegogo.com
Eligibility
Who Indiegogo accepts
You need
Something a person will pre-order: rewards are the mechanism and the whole page is built around them
Business data for their onboarding, which has its own documented process
A campaign you are prepared to run and then fulfil
You'll be rejected if
Software with nothing to ship: a SaaS subscription has no reward tier that makes sense
Anyone looking for a listing rather than a campaign, since the page dies with the campaign's end date
HardwareDesign workConsumer appsIndie projectsOpen source projects
What you actually get
A campaign page with a video, a story, reward tiers and a public funding total, in front of an audience that arrives ready to pre-order hardware. It is not a listing you set and forget: a campaign is a project with a start date, an end date and backers who expect delivery. Links out to your own site carry nofollow.
How to submit to Indiegogo
1
Decide whether you have a campaign at all
Become a creator is the door, and everything past it assumes a funding goal, reward tiers and a delivery promise. Their own success stories are pet hardware, sleep tech and cameras.
2
Set the project up, free
Project setup is free and their fee table says so explicitly; the charges begin only on successfully collected payments.
3
Get through onboarding
There is a documented onboarding process with required business data, separate from the project itself, which is where identity and payout details are settled.
4
Run it, then run the aftermath
Their help centre is organised around what comes after: managing pledges, backer groups, updates, refunds, late pledges and a pledge manager. That workload is the real price.
Indiegogo requirements
An account
A funding goal and reward tiers
Campaign story, images and ideally a video
Business data for their onboarding process
A plan for fulfilment, refunds and backer communication
Gotchas
The fee is a revenue share, not a listing price: 5 percent platform plus 3 percent processing plus 0.20 a transaction, so a campaign that raises well pays the most.
The homepage feature, the top banner and the newsletter are all listed as free and all marked at Indiegogo's discretion, so the promotion in the fee table is not something you can buy or plan on.
A campaign page expires in a way a directory listing does not: it has an end date, and what is left afterwards is a record of a funding round rather than a live listing for your product.
Links out to your own site on a campaign page carry rel="nofollow noopener noreferrer", so none of the DR 90 reaches you.
Let your agent submit to Indiegogo
Connect SubmitMap to your AI over MCP and this page stops being something you read and copy. Your agent asks for the Indiegogo playbook and gets the brief for this exact form, with the values already taken from your submission pack instead of placeholders you fill in by hand.
What it does for this platform
Checks your product against the 5 Indiegogo rules above, so you find out you would be rejected before you open a tab.
Hands your agent all 5 fields this form asks for, none of them optional, already filled from your pack.
Tells you what paying buys here, so you pick it on purpose: setting up a project costs nothing. What it costs is a share of what you raise: a 5 percent platform fee plus 3 percent payment processing and 0.20 per transaction in USD, EUR or GBP, all charged on successfully collected payments only. Stretch Pay, pledge management, homepage features and newsletter placement are free, the last two entirely at their discretion.
Types it into Indiegogo in your own browser, and stops for you when the form wants a sign-in.
Records what it sent, so the dashboard can answer "did I ever submit to Indiegogo?".
Connect your agentTools and endpointsWorks with Claude Code, Claude, Codex, Cursor, VS Code and Hermes.
Indiegogo FAQ
How long does Indiegogo approval take?
Indiegogo does not publish how long approval takes.
How much does it cost to submit to Indiegogo?
Indiegogo has a free submission option plus paid placement (Setting up a project costs nothing. What it costs is a share of what you raise: a 5 percent platform fee plus 3 percent payment processing and 0.20 per transaction in USD, EUR or GBP, all charged on successfully collected payments only. Stretch Pay, pledge management, homepage features and newsletter placement are free, the last two entirely at their discretion.).
Does Indiegogo give a dofollow backlink?
No, links from Indiegogo are nofollow. The site has a domain rating of 90.
Does Indiegogo require a backlink to your site?
No, Indiegogo does not require a link back from your site.
What gets you rejected from Indiegogo?
Software with nothing to ship: a SaaS subscription has no reward tier that makes sense; Anyone looking for a listing rather than a campaign, since the page dies with the campaign's end date.