IndieTool requirements
Account (Google sign-up offered)
App name and URL
A landing page heading and sub-heading
Creator name
One image, ideally the landing hero rather than a square logo
One category from their fixed list of fifteen
Their badge on your site, for the free tier
$29.99 to skip the badge and get the promotionoptional
Gotchas
Categories is plural and single-select: you get exactly one of Ai, Agent, Seo, Design, Productivity, Marketing, Web3, Fintech, E-Commerce, Agency, Business, Academic, Lifestyle, Notion-Alternatives or Canva-Alternatives.
The image slot asks for a landing hero rather than an icon, and it is the picture on your card, so a square logo renders letterboxed.
Both plan cards print "Secure 256-bit Stripe Checkout" underneath, including the free one. The free lane never opens Stripe: it goes straight to the badge step.